Affinity mapping is a powerful tool often used by product teams to help them uncover patterns and relationships in user data.
To create an affinity map, follow the below steps:
1. Data gathering: Start by gathering data, such as user feedback, research data, interviews, and surveys. A good way to do this is with post-it notes on a whiteboard.
2. Organize to find relationships: Organize this data into related categories.
Note: For items that can’t be grouped, set them aside and deal with them later.
At the end of the exercise, you’ll see clearly groups items — this takes you to the final step.
3. Organize to take action: Once you’ve created your affinity diagram, use it to create action items and timelines that push you to actually solve the problem you discussed. During this step, place items into a hierarchy, and prioritize action items.
Having different perspectives in an Affinity Map brainstorming session is a great way to get interesting results. Invite people from different departments with varying degrees of knowledge about the subject. The biggest benefit in doing this is that you’ll avoid group think.
A brainstorming session requires a facilitator in order to be successful. The ideal facilitator should possess strong listening and analytical skills, as well as excellent communication skills.
Your must start with a clear objective. For example, this could be a question you’re trying to answer or a problem you’re trying to solve.
Use Affinity maps if you are looking for a way to quickly organize and make sense of data. The tool is especially effective in the following scenarios:
Let’s assume you’re looking at negative customer feedback on your product.