Crowdz
A global marketplace platform that enables Small & Medium Enterprises (SMEs) to sell their invoices to banks, hedge funds or other investors without the need to file complex paperwork.
My initial work included the following:
- Go-To-Market Strategy
- Content Creation
- Capital Raising
- Token Advisory
- Business Modeling
In late 2021, I joined the business full-time after helping them raise USD$3m from institutional investors. Since joining, I’ve taken on leadership roles in both product and sales, leading cross-functional teams to deliver web3 solutions for global banks, like Citi Bank. My core responsibilities are detailed below.
- I lead a sales team of five across the U.S. and Australia to build and maintain relationships with global banks and payments companies.
- Co-lead of Web3 strategy development and execution which includes the tokenization of receivables and the settlement of these assets utilizing Stablecoins and decentralized payment rails.
- Co-lead of the Blockchain Product team where I manage the research, design and development of core blockchain product features. Co-author of the Crowdz whitepaper.
- Led market entry and product launch for Crowdz Australia, with $10m investment from key stakeholder.
- Co-lead media efforts for Crowdz Web3 initiatives.
