Data and Analytics

Hotjar is a tool that is used for website optimization and user behavior analysis. It provides website owners with insights into how users interact with their website by collecting data on user behavior, such as mouse movements, clicks, and scrolling patterns. With this information, website owners can optimize their website’s user experience to improve engagement and conversions.

Hotjar offers a variety of features, including heatmaps, user recordings, surveys, and feedback polls.

  • Heatmaps help website owners visualize where users are clicking and scrolling on their website
  • User recordings allow them to see actual user behavior.
  • Surveys and feedback polls provide a way for website owners to collect feedback directly from their users.

Hotjar can be a valuable tool for data-driven decision-making, as it provides website owners with a wealth of information on how users interact with their website, which can be used to improve the user experience and increase conversions.


Benefits of using Hotjar

  • Provides valuable insights into user behavior on a website.
  • Helps website owners optimize website design and functionality to improve the user experience.
  • Enables website owners to collect direct feedback from users.
  • Helps identify areas for improvement in the website’s funnel and conversion rates.
  • Can save time and resources by providing data-driven insights to inform decision-making
  • Offers a range of features that provide a comprehensive view of user behavior and website performance.

Here are step-by-step instructions on how to integrate Hotjar with your website:

  1. Sign up for a Hotjar account at and log in.
  2. Click on the “New Site” button in the top left corner of the dashboard (dropdown).
  3. Enter the URL of the website you want to integrate with Hotjar and click “Add Site”.
  4. Select ‘Install tracking code’ and choose the tracking code option that you want to use. 
  5. Follow the instructions provided by Hotjar to install the tracking code on your website.
  6. Once the tracking code is installed, go back to the Hotjar dashboard and click on the “Verify Installation” button to confirm that the tracking code is working properly.
  7. Set up any additional features you want to use, such as heatmaps, user recordings, surveys, or feedback polls. Follow the instructions provided by Hotjar to set up each feature.
  8. Start collecting data on user behavior and using it to optimize your website design and functionality.

Note that the specific steps may vary depending on the platform and website builder you are using. Hotjar provides detailed instructions for each platform on its website.

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