Rydon Capital Case Study
Rydon Capital are specialists in the structuring and placement of debt capital facilities for growth or transitional businesses.
- New Landing Page
- Hosting
Client
Rydon Capital
Team
James Kouzinas | Director, Designer, UI/UX, Development
Technology
Figma
Photoshop
Illustrator
WordPress
Jira/Confluence
Discovery
Tom was looking for a modern, clean, and professional landing page to represent Rydon Capital.
The discovery process unearthed several key points.
Future Build
Rydon plan to build a comprehensive website in the near future, as such, they wanted the landing page structured in a way that easily allows for new content to be added.
Competition
The competition brands seemed very traditional and their websites didn't look modern. Rydon wanted to avoid this style of branding.
Functionality
The websites main purpose is to build brand presence, credibility and showcase research from Rydon Capital.
Strategy and Brand Positioning
We focused on showcasing Rydon in an innovative and fresh light,
Professional
A professional group that clearly articulates what it does for its customers.
Modern
A modern company whose principals bring marketing and technology to transactions, along with traditional finance experience.
Design
We took inspiration from modern consulting firms like Bain Consulting.
Abstract Visuals
Abstract real estate make up the core imagery for Rydon's website.
Negative Space
Use of negative space which compliments the abstract imagery. This also gives the landing page a modern and professional feel.
Designed For The Future
Rydon will add more content in the coming months, as such, we designed a landing page that can easily be expanded into a full website.
Colour and Imagery
Closely aligned to Rydon’s color scheme, we opted for abstract building imagery with a blue palette.
Visit Rydon Capital
Specialists in the structuring and placement of debt capital facilities for growth or transitional businesses.
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