User Journey Mapping is an essential tool for any software product team. It involves creating a map of the user’s journey through your product, starting from the moment they first become aware of it and continuing through purchase, use and beyond. The map is made up of steps the user takes, decisions they make, and the actions they take in response to the product. By understanding the user’s journey, you can better understand how to create features and experiences that meet user needs.
Creating a User Journey Map involves asking a series of questions about the user’s journey, including questions about their goals, what motivates them, what challenges they face, and how they interact with the product.
The answers to these questions can then be used to create a visual map of the user’s journey.
Capturing the above data will allow you to create various types of user maps.
Note: Often, the user map/flow is overlayed with other elements, such as the emotions a user experiences at each stage, user goals, business KPIs, and more.
Use user journey maps to: