VID Case Study
Armed with nothing more than a few lines of code and some notes, VID were looking to pioneer a new vertical – Memory Media.
Creative
- New Website Design and Development
- Content
- Social Media Strategy
Product
- Product management
- High Fidelity Mockups
- Product testing
Operations
- Acting COO/CFO
Client
VID
Team
James Kouzinas | COO/CFO, Product Management, Brand Strategist, and UI/UX Research
Bec Jones | Brand Strategist and Marketing
Sean Gatz | Engineering
Robby Wade | Strategy and Capital Raising
Technology
Figma
Photoshop
Illustrator
WordPress
Firebase
Jira/Confluence
Google Analytics
HotJar
Metrics
January 2020
Creative
Design
Designed VID's website to help position the brand as an innovative, and modern consumer technology company.
Marketing
Led the creation of investment pitch materials, namely, a fundraising pitch deck, a whitepaper, and an investment memorandum. ran a crowdfunding campaign, Email and Social Influencer campaign.
Content
Led the creation of creative assets including custom images and videos for Instagram, Facebook, and Twitter.
Product
Despite having limited funds, we chose to build natively for Apple’s ecosystem, utilizing Swift, instead of cross-platform frameworks. This decision proved to be beneficial, as it permitted us to design an exceptional user experience without any concessions.
Product Management
Interfaced with design, engineering, and marketing teams to bring the first version of the VID application (iOS) to life.
UX Research and Mockups
Worked on UX Research, as well as high-fidelity mockups.
Testing
A/B tested product features and led changes to design post-testing.
Operations
COO
Established U.S. Banking and Accounting operations.
CFO
Created a 3-way financial model and managed company burn/budget, reporting directly to the fouding team.
