Vid Case Study

VID Case Study

Armed with nothing more than a few lines of code and some notes, VID were looking to pioneer a new vertical – Memory Media.

Creative

Product

Operations

Client

VID

Team

James Kouzinas | COO/CFO, Product Management, Brand Strategist, and UI/UX Research

Bec Jones | Brand Strategist and Marketing

Sean Gatz | Engineering

Robby Wade | Strategy and Capital Raising

Technology

Figma

Photoshop

Illustrator

WordPress

Firebase

Jira/Confluence

Google Analytics

HotJar

Metrics

January 2020

Strategic Investors

Exchange Listings

Users

USD 0 m

Capital Raised

Creative

Design

Designed VID's website to help position the brand as an innovative, and modern consumer technology company.

Marketing

Led the creation of investment pitch materials, namely, a fundraising pitch deck, a whitepaper, and an investment memorandum. ran a crowdfunding campaign, Email and Social Influencer campaign.

Content

Led the creation of creative assets including custom images and videos for Instagram, Facebook, and Twitter.

Product

Despite having limited funds, we chose to build natively for Apple’s ecosystem, utilizing Swift, instead of cross-platform frameworks. This decision proved to be beneficial, as it permitted us to design an exceptional user experience without any concessions.

Product Management

Interfaced with design, engineering, and marketing teams to bring the first version of the VID application (iOS) to life.

UX Research and Mockups

Worked on UX Research, as well as high-fidelity mockups.

Testing

A/B tested product features and led changes to design post-testing.

Operations

COO

Established U.S. Banking and Accounting operations.

CFO

Created a 3-way financial model and managed company burn/budget, reporting directly to the fouding team.